Thanks to the Idea manager the collection responsible can now interact directly with the customers not only during the buying or giving back activities, or when they come back for another cloth but also during the usage.
It is also possible to reach more persons, even customers and potential customers, through different channels, as direct, social medias, blog and forums, and to have cross feedbacks thanks to the possibility to “like” and comment others ideas.
The collection responsible saves time on the collection of the new ideas since those are already written down in digital, divided per user, date and tags instead of having to write down on paper and search the information when needed.
Instead of prototyping new clothes in order to let them be seen physically by the customers and collect feedbacks, the collection responsible can now propose to a wider number of potential customers a digital render and read what they think about it. This allows the reduction of the number of wrong pieces as samples and even as real products which people doesn’t like.