Thanks to the Idea Manager the designers can interact directly with potential manufacturers and customers. This can happen even during the idea generation phase, having the opportunity to reformulate some aspects in order to better fit feasibility and interest.
It is also possible to reach more persons, even customers and potential customers, through different channels, as direct, social medias, blog and forums, and to have cross feedbacks thanks to the possibility to “like” and comment others ideas.
The level of feedback that can be collected is variable, from simple “likes” note, to general comments, up to specific and detailed surveys.
Prototyping activities become even more simple, as a first feedback incorporation can be preliminary to the creation of prototype. This allows the reduction of the number of wrong pieces as samples and even as real products which people doesn’t like.